Top 9 Live Video Shopping Apps in 2024

“It’s high time that you turn your prospects into buyers & earn substantially with our list of industry-best & good live selling platforms.”

With everything turning online, be it video streaming, hosting webinars, or simply podcast streaming viewers enjoy these from the comfort of their space. 

Likewise, the technology brought in countless online shopping or live selling platforms for users to experience a notch shopping saga. But the question is which selling app or portal to opt for?

And whether all the e-commerce platforms will have the customer’s top brands- Louis Phillippe, Peter England, and Samsung. That’s what we are going to explore in the post below. Stay tuned!

What Is a Live Shopping App?

A live shopping app is a platform that lets sellers or influencers sell their products online directly via a live stream or add a live video on e-commerce sites.

By engaging in live product streams, users can interact in real time with sellers, get their queries resolved, and make purchases. Similarly, buyers too can announce any upcoming product or a discount that is yet to be decided on. 

Now,

Why Should You Use A Live Shopping App?

Using a live commerce selling app offers numerous benefits, including:

• Perfect for branding as the live shopping market is expected to skyrocket to $55 billion by 2026.
• Improved sales and conversions as live shoppers have far more detailed information about a product.
• Ability to make instant purchases while watching live video streams.
• Customers get access to live shopping deals while brands discuss discounts and promotions.
• Creates a more engaging experience, between customers and buyers.
• Live selling platforms foster community engagements thus helping build loyalty.

So these were the best online shopping apps to consider for your brand. In case we left out any, let us know in the comment section below. Now, let us head onto the next part. 

⚡️ Read Also: Live Commerce: Full Guide to Live Streaming E-Commerce 🌟

What Is The Difference Between Live Streaming And Live Shopping?

The difference between live streaming and live shopping is that the former is broadcasting videos in real-time over the internet, to engage and entertain audiences. 

Whereas, live shopping majorly focuses on selling products through live video broadcasting. Besides selling, brands can do product demos, conduct Q&A sessions, and facilitate transactions.

What Are The Benefits Of A Live Shopping Apps?

There are plenty of benefits that brands or sellers would get from a live shopping platform, such as,

✅ Promote Brand Awareness

As these online platforms offer a dynamic way to market the products, brands will get a faster visibility than traditional online shopping sites.

✅ Create Personalized Experiences

As live shopping deals with answering customer queries instantly and addressing their issues or transactions on the go, it helps customers create engaging shopping experiences.

✅ Boost Conversions

Live shopping also displays the upcoming discounts or promotional offers on each product thus creating a sense of urge in customers to purchase that product.

✅ Elevates Customer Trust

Live selling of a product will give way for transparency between buyers and brands. Offers, discounts, pricing, and issues are all addressed on air thus building trust and authenticity. 

Top 9 Live Shopping Apps in 2024

Some of the live shopping apps are free & available on mobile, while some come at a price, and a few of the live selling apps offer white-labeling options on their video platforms. 

Learning that the options are wide and vast, we step in explaining the best of the best shopping apps in the market.

1️⃣ Instagram Live

Instagram Live is one of the top social media networks in the world that houses 2 billion active users to date. 

Besides sharing photos and posting media links, the platform also supports brands and influencers to create a shop in it, and stream live explaining the products and offers. 

Features

• Live chat
• Uploading video on demand content
• Video recording
• Co-hosting
• Advanced analytics

Pros

• Allows to send notifications on live events
• Easy collaboration
• Completely free to use

Cons

• Need an account to operate
• At times users faced glitches

2️⃣ YouTube Live

We all know about YouTube and how live streaming is easy-peasy with it. Talking about this, its live shopping feature was launched in the year 2022 that allows creators to create an online store in the channel and promote products using Shopify.

Additionally, you can tag your sale products to live stream, pin them to chat, & add products to the account’s shelf.

Features

• Live chat
• Real-time engagements
• Integration to shopify
• Channel store

Pros

• Wider audience reach
• Mobile and desktop version
• Free to use

Cons

• Does not support multistreaming
• Need 1000 channel subscribers

3️⃣ Restream

Restream is an online streaming platform that supports product launches directly from the web browser. So how does it work?

You can import the product from your e-commerce site into the platform, display links to scan the QR code, and that’s it, viewers can make a purchase. 

Additionally, Restream supports broadcasting to multiple social media sites and customize it with themes and backgrounds. 

Features

• QR code product pop-up
• Upload and stream
• Co-hosting
• Multistreaming
• Live broadcasting
• Custom branding

Pros

• No plugin or app download required
• Ability to broadcast wider audience base
• Completely customizable

Cons

• Absence of product shipping

4️⃣ Amazon Live

Amazon Live lets you promote your products online or on air unless you have a store with it. Or you can join the influencer program to do the same.

Features

• Allows streaming from app or desktop
• Live chat
• Level-up program
• Marketing campaigns

Pros

• Absolutely free to use
• Numerous product catalog
• Supports affiliate commissions

Cons

• For now supports only US marketplace

5️⃣ Firework

The Firework platform allows creators to stream products on live and on-demand basis by dragging-and-dropping content from the library. 

Plus, the platform allows users to simulcast to multiple social media platforms at once too. 

Features

• Live streaming
• Simulcasting
• Embed URL
• Video email embedding

Pros

• Free to use
• Aids in media amplification 

Cons

• Live streaming cost is unexpectedly high
• Does not support shipping

6️⃣ Channelize

Channelize does not have its own live shopping app, but can be integrated to any existing e-commerce apps like WooCommerce or shopify or to your websites.

Plus, their APIs and webhooks support adding live shopping services to any existing apps.

Features

• Instant messaging
• Custom RTMP
• Real-time analytics
• Spotlight & pinning messages

Pros

• Free to use
• Easy to use
• Customizations
• White-labeling

Cons

• Limitations on free plan
• Multistreaming available on top two tiers

7️⃣ Smartzer

Smartzer is by far the best live shopping solution that allows creators or brands to add clickable pop-ups and carts to the live streams.

When a user clicks on the pop-up, they can add their choice of product to the cart during an ongoing live stream. Plus, it can be integrated to any e-commerce platform.

They also provide RTMP ID or keys that support addition of links to streams for easy sales.

Features

• Link embedding
• Cart addition
• Limitless video hosting
• Customization on players
• Multilingual support

Pros

• Best UI
• Live shopping videos can be reused

Cons

• Pricing is complex
• Needs a learning curve

8️⃣ Bambuser

Bambuser is a live shopping platform that supports addition of live and on-demand shopping videos to the site or social media platforms. 

Plus, it supports 1-1 and 1-many live streaming mode that helps customers to quickly add products to cart and shop. Also, to learn where your sales dropped, they offer analytics options too.

Features

• Live chat
• Recording
• split screen
• Integrations to third-party sites
• Live captions

Pros

• Good-quality streaming
• Developer tools
• White Labeling

Cons

• Live chat comes in higher plan
• Pricing is unclear

9️⃣ Streams.live

Streams.live is much similar to the Bambuser online selling platform, has an app and website to promote sales and stream content, or can be embedded to any existing e-commerce site as well.

Either way, it helps customers to buy products with ease. It also supports co-hosting to broadcast shipping videos and also allows selling non-fungible tokens in streams.

Features

• AI-assistant
• Live chats
• Live channels
• On-demand videos
• Analytics
• Customizable APIs

Pros

• Free plan to use
• Captions and other features in live chat

Cons

• Pricing is complex
• Needs a learning curve

Conclusion

Trust me pals, the listed live selling platforms ought to give you a dynamic opportunity for brands and businesses to engage with audiences in real-time, thereby boosting sales and revenue.

However, to make your business a hit in the market, your choice of platform makes a difference. Hence, take time, research well, and then opt for the live shopping platform. 

Or else, simply, get started with us and see you can easily skyrocket your sales.