Attention spans are shorter than ever. That’s where the video steps in to allure viewers, explains complex topics with ease, and builds stronger connections with your audience.
But here’s the catch: Creating high-quality videos can be incredibly time-consuming. Scriptwriting, filming, editing – it all adds up!
There’s a secret hack that creators and brands need to leverage: Live Stream Repurposing!
- They leverage live streaming for all,
- And they repurpose in multiple formats.
This innovative approach allows them (and you also) to transform a single live broadcast into a wealth of engaging content, saving you precious time and effort. In this article, let’s learn the power of repurposing for your content creations across all genres and how you can rev up your game with live streaming.
Table of Contents
Why Are Videos Most Preferred Content Format?
These days, audiences crave information that’s quick to digest and engaging!
Videos perfectly fit that bill. Compared to other formats of promotion and marketing, videos have this appeal to explain complex topics visually, making them easier to understand and remember. This is a major advantage for businesses, as videos can:
- showcase products,
- demonstrate services,
- and tell brand stories
in a wonderful way. But the benefits go beyond just comprehension. And all of this translates to increased engagement and time spent on content, ultimately leading to stronger brand connections and potential customers.
Common Video Creation Challenges
There are always several barriers that a company has to overcome while trying to achieve effective video creation. Here are some of the most common hurdles that you may encounter:
- Time Constraints: It costs to create high-quality videos; thus, an emphasis on ensuring that such videos are engaging, fresh, and popular without necessarily having to resort to low-quality tactics. Live Stream Repurposing saves lots of time for fast-paced creators.
- Idea Fatigue: Ideation is seldom an easy process, but it is even more challenging to come up with for videos multiple times a week. Ideation becomes mundane in a brainstorming session which results in a condition of ‘they are tired already’.
- Reaching Your Audience: A perfectly great video can just sink to the bottom of the ocean where no one can see it anymore. This means that compliance with this kind of thinking implies having a clear concept for promotion and subsequent viewership.
Though all of these may look like challenges, don’t worry! Of course, there are ways and means to get past these obstacles with Live Stream Repurposing and there is always talent and positive thinking. Well, let us discuss some of these strategies in the next section next.
How To Create Videos On Any Budget?
Creating engaging videos doesn’t require a Hollywood budget. Here are ten accessible methods to bring your ideas to life:
- Shoot With Smartphone: Your phone is a powerful tool. Utilize its built-in camera to record high-quality footage for social media or quick explainers.
- Leverage Screen Recording: Capture on-screen tutorials or software demonstrations with free screen recording software readily available on most computers.
- Live Stream Repurposing: Don’t let your live streams fade away! Repurpose recordings into shorter clips that are perfect for social media or create blog posts with key takeaways.
- Explore Stock Footage: Breathe life into your projects with royalty-free stock footage and images from reputable websites. There are millions of royalty-free videos available online.
- Infuse Animation Into Videos: Explore user-friendly animation platforms to create explainer videos, whiteboard animations, or simple motion graphics. Makes videos even cooler.
- Slideshow Decks: Convert presentations or photo albums into engaging slideshows using software like Microsoft PowerPoint or Google Slides, adding music and narration for extra impact.
- Testimonial Videos For Branding: Capture impactful testimonials from satisfied clients or customers. These add social proof and build trust with your audience.
- Simple Text Overlays: Use online tools or free editing software to add text overlays to your videos, highlighting key points or creating engaging introductions. You can even build your branding appeal with live streams!
- Background Music Appeal: Elevate your videos with royalty-free background music, setting the mood and enhancing the viewing experience. This increases the emotional appeal.
- Free Editing Software: Explore beginner-friendly editing software like iMovie or DaVinci Resolve to cut clips, add transitions, and polish your final product. There are many phone apps, too.
Focus more on the clarity and concept before starting to create your video. You can create compelling videos that engage your audience and achieve your communication goals by choosing these techniques.
→ Also Read: 24 tips to get more video views in 2024!
What Is Content Repurposing? And Why Need It?
Feel like your content deserves a bigger audience and a longer shelf life? That’s where content repurposing comes in. It’s all about transforming a single piece of content, like a live stream, into multiple fresh formats:
- Boosts SEO: Search engines love fresh, relevant content. By turning your live stream into blog posts, infographics, or social media snippets, you create more ways for people to find you online, improving your search rankings.
- Extends Content Life: Live streams are fantastic, but they often vanish into the digital void once the broadcast ends. Live Stream Repurposing can give your content a second wind, keeping it relevant and engaging for longer.
- Reaches New Audiences: Not everyone prefers live content. Repurposing lets you cater to different tastes. Imagine converting your live stream into a podcast episode for those who love to listen or an infographic for visual learners.
- Saves Time & Resources: Creating new content from scratch takes time. Live Stream Repurposing uses the existing value of your live stream, helping you create additional content without starting from zero.
By reworking key messages and ideas from your live stream into different formats, you reinforce your brand and establish your expertise with your audience.
→ Also Read: How to live stream webinars & reach a global audience?
Top Ways For Live Stream Repurposing
There’s so much you can do after your livestream ends! They offer a powerful connection with your audience, but their reach can be fleeting. Here are the top ways to transform live streams into valuable content across various platforms.
- Blog Posts: Extract critical takeaways, insights, or Q&A highlights from your live session. This provides a deeper dive for viewers and attracts new audiences searching for relevant information when Live Stream Repurposing is leveraged here.
- Social Media Snippets: Create bite-sized, engaging clips showcasing the most exciting or informative moments. Use these to generate interest on platforms like Twitter, Instagram, and TikTok, driving viewers back to the entire stream.
- Podcasts: Edit the audio from your livestream and add intro/outro segments for a captivating podcast episode. This caters to listeners who prefer audio content and expands your reach. Want to set up your podcast now?
- Infographics: Did your live session involve complex data or statistics? Translate it into visually compelling infographics. This allows viewers to grasp key points quickly and share them easily.
- Email Marketing: Integrate snippets from your live stream, with a call to action, into your email campaigns. Engage existing subscribers, remind them about the session, and potentially convert them into loyal viewers.
- Slide Decks & Presentations: Repurpose your live stream content into clear and concise presentations for future workshops, webinars, or meetings. This saves time while ensuring key points are effectively delivered.
- Ebooks & Whitepapers: Expand upon the themes discussed in your live stream by creating in-depth eBooks or whitepapers. Offer these as gated content in exchange for email addresses, growing your audience and establishing your expertise.
- Online Courses: Break down your live stream into a series of bite-sized online course modules. This allows viewers to learn at their own pace and provides a valuable learning resource.
- Interactive Content: Turn your live session into an interactive quiz or poll, allowing viewers to test their knowledge or provide further input. This keeps them engaged and reinforces key points.
- Behind-the-Scenes Content: Offer viewers a glimpse into the preparation and execution of your live stream. This fosters a sense of connection and authenticity, building a stronger audience community.
Implementing these ideas can increase the value of your live streams, extend their reach, and connect with your audience in new and impactful ways. There are many ways to reach new audiences and create fresh content, but make sure to not make these video marketing mistakes that hinder your brand’s growth!
How To Plan For Live Stream Repurposing?
➡️ Know Your Goals: Before your live stream, determine how you’ll repurpose the content. This will help you navigate the stream for future uses, like generating social media snippets or blog posts with specific talking points. Make sure to plan well before Live Stream Repurposing.
➡️ Streamline for Repurposing: Structure your live stream with repurposing in mind. Include clear introductions, segregate critical points, and encourage audience questions – all valuable elements for future content creation.
➡️ Capture & Edit: Utilize your streaming platform’s recording function to capture the live session. Most platforms offer essential editing tools, allowing you to refine the video for repurposing. For more advanced editing, consider user-friendly software like iMovie or DaVinci Resolve.
Setup & start live streaming now – Minutes is all it takes. Ready for it?
Live Streaming By Brands [Successful Examples]
Worldwide, there are so many brands that have leveraged live streaming for various reasons ranging from brand awareness to increasing conversion rates. Here are some handpicked ones of brands that went full on to unleash their creative potential:
➡️ Estee Lauder uses live streams with product experts to showcase makeup, answer questions, and unveil new lines. This educates viewers, promotes products, and fosters customer connection.
➡️ Shopify’s interview streams featuring entrepreneurs offer valuable business tips and real-life stories. Imagine a skincare brand hosting a live Q&A with its dermatologist—the expertise and interaction would captivate viewers and build trust.
➡️ Gymshark partners with fitness influencers for live workout demonstrations showcasing their latest apparel. This creates an engaging and authentic way to display products and connect with their target audience.
If they could, you also should. But first, remember to plan your goals, tailor your content, and engage your viewers. Don’t make live streaming a one-way conversation. Make it as compelling and conversational as possible!
→ Also Read: Go live at once in 20+ channels with Multistreaming!
Key Takeaways For Live Stream Repurposing
- Repurpose live streams to save time and effort.
- Short videos do well on social media.
- Phones can record high-quality videos.
- Free tools can help create engaging videos.
- It does not cost much to live stream content.
- Repurposing content gives it new life.
- Blog posts expand on live stream ideas.
- Social media snippets grab attention.
- Podcasts offer content for audio listeners.
- Infographics make data easy to understand.
- Live streams can turn viewers into loyal fans.
- And such streams can also become online courses.
Wrapping Up
Have you ever scrolled past a live stream because it felt like a sales pitch disguised as content? What if live streams became interactive experiences you genuinely looked forward to? Live streams aren’t just for product pitches! They’re a goldmine for building genuine love with your audience that could last for a longtime. Engage with:
- Exclusive behind-the-scenes glimpses,
- Insightful interviews with industry experts,
- Or interactive Q&A sessions with audiences.
By choosing audience engagement over sales, you build trust and loyalty. Repurpose these streams into social media clips, blog posts, or infographics, maximizing your reach and establishing yourself as a thought leader. You can record and repurpose your livestreams with OnTheFly — All it takes is just minutes to setup and start.
As a Content Writer and Marketer, I create content that reaches far, drives results, and brings in revenue—with a dash of wit to keep it interesting!