How to Live Stream an Event: A Complete Guide

“Live Event Streaming- Where Shorter Pixels Showcases a Bigger Picture.”

Earlier this sunday morning at a kitty-party meetup, a sudden debate on live streaming popped across the table of cards. Some said live streaming is a saga which creates a virtual digital stage, while the other few were reluctant to accept there is a future for live streaming services. 

As, according to the latter lot, the streaming trends evaded when pandemic ended. But, that’s not true, even today around 61% of adults prefer to watch TV using a streaming video.

Is this not enough to prove the potentiality of video marketing?

Now, let us also see in the post below that explains the real growth of the live streaming industry.

Why Livestream an Event?

Event live streams help the audience view and participate in international and regional events organised anywhere in the world without having to travel to the location.  This is the significant reason behind live streaming events as it saves a lot of time, effort and money for both organizers and audience. 

Though you already have a hunch idea of why people opt for event live streaming, you still need proof of the benefits that you would achieve with it.  Are you even aware that the global live streaming market is estimated to reach over $247 billion by 2027? Hence, your scope to attain skyrocket success is just a step away. 

A live online event broadcasting offers a full-streaming event solutions like: 

• Increased Reach and Accessibility
• Increase participation
• Engagement with Audience
• Real-Time Interaction
• Brand Building and Promotion
• Flexibility and Convenience

Increased Reach and Accessibility

No matter if it’s a small virtual event or a high-end live event stream, it helps you reach an audience 10x more than in-person events. People like to join live event streams as it is more accessible and feasible to watch their favourite events in the comfort of their home or office on their couch. 

Increase Participation

People are running behind time and have tight schedules, and travelling takes a toll. It takes a lot of time and money, especially with the swarming traffic, making it difficult to reach the destination on time. But what makes participation a walk is letting your audience join live event streaming easily and on time. This increases participation by making your events an unstoppable achievement.

Engagement with Audience

Live event streaming helps the audience engage with the event organisers, the guests and the admin directly, unlike in-person events. There are certain live event streaming platform like OnTheFly that offers audience engagement tools like real-time chat to foster interactions and engagement by letting both the streamers and the audience share their thoughts, feedback and comments. 

Real-Time Interaction

What’s so special about real-time interaction in live streaming of events? Just as you would talk to people at in-person events, you can do the same in a virtual space in real-time. This fosters community building and allows audiences from around the world to connect and engage with each other in a single, unified space.

Brand Building and Promotion

Your audience may watch your live event stream on various screens, and the impact may vary based on screen size, device quality, and model. However, these live streams can still effectively showcase your brand identity through the use of colours, banners, backgrounds, ads, and overlays, thanks to the branding options available on the event live streaming platforms.

Flexibility and Convenience

Above all, those who watch event live streams are mostly people who prefer flexibility and convenience but still want to enjoy international events from their preferred space. Watching an event live stream on a screen certainly offers more comfort. It involves significantly lower costs for the audience, except for the expense of purchasing e-tickets for the live show.

We hope that the listed benefits definitely caught your attention and that you learned more about live streaming events.

Live Event Streaming- Its Growth & Fame

Trust me or not, live streaming is skyrocketing with a speed that’s higher than the speed of light, and attracting a whole lot of viewers and professionals to its medium.

All thanks to some of the best-in-class streaming platforms like 

• OnTheFly is a premium multistreaming platform that supports live streaming and live recording streams destined to 50+ social channels like Facebook, Youtube, Twitch and more with RTMP server simultaneously. 
• Twitch is the most popular streaming platform, with 3.5 million live sports sessions.

While OnTheFly and Twitch are major tycoons in the streaming industry, with OnTheFly, you don’t need a separate Twitch account; you can multistream directly to Twitch by simply signing up with OnTheFly.

Let’s see the highlighted features offered by these live streaming platforms that had a hit on the market.

1. Real-time Chats

This is the prime reason that’s rolling the live streaming ball, because viewers get a chance to interact with others and the host in real-time, by asking questions, participating in polls, discussing about them, and more. 

Plus, it creates a more personalized and immersive experience for users. This in turn helps foster a stronger user-creator rappo.

2. Easily Available

Nowadays, streaming technologies or services are available everywhere and anywhere, hence this reason too contributed to its growth. 

Platforms like Facebook and YouTube Live have made live streaming easy and accessible, thus opening novel opportunities for passionate creators.

3. Transparency

As viewers get to see creators’ real expressions, efforts, and their feelings, it creates an emotional bond between them. This in turn helps creators to build a closer attention between the two parties.

This could also be the reason for growing live streaming popularity.

So by now, you would have got an idea as to why streaming is trending in the market. Let us also see the true perks of it

⚡️ Read Also: How to Live Stream An Event Online ? Step by Step Guide (2023) 🌟

Real Perks of Live Streaming For Content Creators & Businesses!

Here are some benefits of live streaming for content creators and businesses:

• Promotes audience engagement and loyalty.
• Increases content visibility
• Creators can display their pieces of art instantly to viewers
• Fosters real-time communication between viewers and hosts
• Promotes the business’s brand to customers and boosts revenue
• Address customer’s queries in real-time and improves customer satisfaction
• Helps educate internal team members via online webinars
• Finally, builds trust thereby improving engagement and retention.

Got hold of different benefits? Shall we see the platforms with which you can achieve these?

What are the Different Live Streaming Platforms?

Below, we will see the two types of channels that support live streaming:

1. Social Media Channels

We all know about this medium, which helps creators to broadcast content in real time. Like, 

Twitch – Initially launched for gameplay, is now broadcasting content of all types. Has millions of viewers thus proving it offers great visibility to creators.

YouTube Live – Another top channel for live streaming that is known primarily for its unique interface and user base. With this, not only can creators enjoy a huge user base, but can stream content in 4k streaming too.

Instagram Live- Supports over a billion monthly active users and hence, becomes the widely used platform for creators. Because, with such a massive audience count, you can easily become popular. 

2. Live Streaming Platforms

This type is completely different from the former which we saw. It gives creators the flexibility to create, record streams, edit video files, and then broadcast to multiple social channels at the same time.

Which is not possible with the above list, you have to individually send out streams on each platform, thereby losing potential customers from the other.

However, with platforms like OnTheFly and Streamlabs, XSplit, you can set up your account and simulcast to multiple destinations. 

With these, it offers other benefits like streamlinks, co-hosting, real-time chats, personalization, 24/7 support, and more.

That’s all for now. Our next section deals with how one can get started with live streaming.

Live Streaming: How To Get Started

Not all can become a pro in streaming live content. It is possible only with the right tools, the correct technology, and the best live-streaming platform. 

Once you have this checklist ready, your live streaming may no longer seem to be intimidating. Below are a few steps to get started with live streaming:

1. Plan your Live Event Streaming 

If you have decided to get started, plan your live event streaming content or the event script to host a fantastic live show that will steal your audience’s attention from the beginning to the end.

Whether it’s a live event with a single guest or multiple speakers, a carefully narrated live event script is a crucial checklist to consider just when you get started with your preparation.

Make sure to have a clear roadmap to keep things in place for a smooth and professional presentation of the event. Once you have this stage sorted, you can move on to the next peacefully and happily.

2. Select the Right Streaming Partner/Platform

Your choice of platform should match up with your needs and target audience. Post a detailed analysis of your requirements, and opt for platforms like OnTheFly, Twitch, YouTube Live that are known for impeccable feature suites and benefits.

Also, check whether these services add new trends to the streaming industry. And if you are a business, your eye should also be on the security and IT integration features.

3. Have The Right Equipment

Once you have the streaming platform ready in hand, your next focus should be on using top-notch equipment such as a high-quality microphone, better-resolution cameras, and a stable network connection.

The better the equipment, the better the audience engagement and view count.

4. Draft Your Content

It is required that you have your content in hand before doing live streaming to your audiences. 

Either keep keynotes on what you need to present to your viewers or prepare a script and get it rehearsed before the presentation.

4. Learn Streaming Tools

Before you decide on which audience to target, you must familiarize yourself with different streaming tools like OnTheFly, OBS Studio, Streamlabs, and XSplit. 

Because some of them have video editing tools, live chatting options, customizations, and adding overlays. 

Editor’s Note: In case you want recording, editing, HQ-streaming, and the best OBS alternative at one place, we have that too. 

5. Do a Review

Before your date is up for the final presentation, run a test to check everything is working fine, your equipment is functioning well, and internet quality is up and free of glitches.

6. Use Interaction Tools

One of the major reasons your work is applauded is how well you engage with your audiences. 

Hence, it is required that your choice of platform has vibrant chat themes and offers real-time chat capabilities like conducting quizzes, polls, Q&A sessions, and more. 

Thus, with these steps in mind and in practice, can make your live stream successful and impactful. 

Now, are there any other tips for successful live streaming?

How to Create a Successful Streaming Event?

Need to create an engaging and eye-captivating event? And wish to make a session of yours a masterpiece? Then hold some breath, we have come up with a checklist that may help you achieve your goals.

1. Plan on Your Content

Always a key to a successful broadcast is preparation! Because without a plan, there arises endless confusion. So, always have a clear idea as to what you are presenting and how it will impact your audiences.

My suggestion is to always make a solid plan that goes with your audience’s interest.

2. Talk with Your Viewers

Live streaming is not a single process, it is a two-way phenomenon where you must talk with your audience and engage them in your webinars or events via polls, Q&A sessions, and quizzes.

Only then, can you create a socially-filled platform experience. 

3. Be Genuine

Will you watch if the same Harry Potter plot is streamed in a different language under a different name? Well, none would. The same goes with live streaming content too.

Always prepare a script that is genuine and showcases your talent in the right way, because audiences like authenticity.

4. Add Graphics and Overlays

Make your stream quality high and catchy by adding necessary overlays and transitions. Further, you may add graphics to display any statistics or simplify a difficult concept.

5. Promote Content Priorly

This is the best approach to grabbing audiences to your doorstep. Hence, promote your stream in advance by sending out invite links or posting about your events on social media platforms, informing them about the time and date of the stream. 

This way, you may see a buzz around your stream.

6. Test Your Performance

Once you have streamed your event live and drew curtains, it is time to check your performance. Analyze viewers count, comments added, watch duration, and likes attained. 

This way, you can find where you went wrong and how you can improve your next stream. 

Therefore, with these steps, you can create scintillating streams that are surely going to retain audiences.

The Future Of Live Streaming

Live streaming is not a shortgoing but is a saga that is going to stay in the future for a very long, aiding creators and businesses to create engaging experiences, and promote their brand authentically.

To achieve this, multistreaming platforms (desktop-based platform) uses cutting-edge technology to reach millions of viewers in a one-time setup. 

Plus, creators can 

• Share live streams across multiple social channels at the same time, 
• Co-host with guests to make streaming fun-filling, 
• Ring audience’s bells by sending out alerts, 
• Conduct live polls, and 
• Create a lot of opportunities across sectors – training, meetings, education, and more.

Frequently Asked Questions (FAQs)